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Comprehensive Guide to Veeva Systems Inc. Products and Industry Solutions

Introduction

Veeva Systems is a global leader in cloud-based software solutions tailored for regulated industries, most notably life sciences (Veeva Announces First Customer Win and April 2024 Availability for Vault CRM – the Next Generation of CRM for Life Sciences | Veeva). Founded in 2007, Veeva pioneered the first cloud Customer Relationship Management (CRM) system designed specifically for pharmaceutical and biotech companies (Veeva Systems Introduces New Regulated Content Management Solution for Life Sciences | Veeva Systems EU). The company's cloud platform addresses the unique compliance and operational needs of its clients, helping them eliminate inefficiencies and bring high-quality products to market faster without compromising safety or compliance (About Us | Veeva Industries). Over time, Veeva has expanded beyond life sciences into other industries such as consumer goods, cosmetics, and specialty chemicals, providing those sectors with the same level of robust, industry-specific cloud solutions (Veeva Solutions for the Cosmetics Industry). With more than 1,000 customers ranging from the world's largest biopharma firms to emerging companies, Veeva's impact on modernizing industry processes is significant (Veeva Announces First Customer Win and April 2024 Availability for Vault CRM – the Next Generation of CRM for Life Sciences | Veeva).

History and Evolution

Veeva's journey began in 2007 when it introduced its first product, Veeva CRM, the life sciences industry's first cloud-based CRM application (Veeva Systems Introduces New Regulated Content Management Solution for Life Sciences | Veeva Systems EU). This innovation allowed pharmaceutical sales teams to move off legacy on-premise systems to a modern Software-as-a-Service platform, transforming how they manage customer interactions (Veeva Systems Introduces New Regulated Content Management Solution for Life Sciences | Veeva Systems EU). By 2010, Veeva's focused approach led to rapid adoption – its CRM achieved an 85% market share in the pharmaceutical industry by 2012 (About Us | Veeva Industries), including users at 10 of the top 20 largest global pharmaceutical companies (Veeva Systems Introduces New Regulated Content Management Solution for Life Sciences | Veeva Systems EU).

Building on this success, Veeva expanded its product suite. In February 2011, the company launched Veeva Vault, a regulated content management platform built for life sciences (Veeva Systems Introduces New Regulated Content Management Solution for Life Sciences | Veeva Systems EU). Veeva Vault was the first cloud-based system to manage critical documents (such as regulatory submissions, clinical trial documents, and quality documentation) in a compliant way, offering a single source for content across the enterprise (Veeva Systems Introduces New Regulated Content Management Solution for Life Sciences | Veeva Systems EU). This marked Veeva's second major product line and set the stage for a broad suite of applications built on the Vault platform.

In 2013, Veeva went public with a successful IPO on the NYSE, underscoring its rapid growth and leading position in life sciences cloud solutions (About Us | Veeva Industries). Around the same time, Veeva introduced its first mobile CRM application for life sciences, enabling sales representatives to access critical data on the go (About Us | Veeva Industries). Over the next few years, the company steadily added new applications. By 2017, Veeva offered around 20 distinct applications for life sciences, covering areas from clinical trial management to marketing content management (About Us | Veeva Industries). This expansion was fueled both by internal product development and strategic acquisitions – for example, in 2015 Veeva acquired Zinc Ahead, a company specializing in content compliance, to enhance its marketing content management capabilities (Veeva Systems - Wikipedia).

A pivotal evolution occurred in 2016 when Veeva extended its cloud platform to new industries beyond pharma. It launched Veeva QualityOne, a unified quality management and document control application aimed at other regulated product companies ( Veeva Systems - Veeva Cloud Innovation Helps CPG and Chemical Industries Improve Quality Processes ). This move marked Veeva's entry into consumer packaged goods, cosmetics, chemicals, and other consumer health industries (About Us | Veeva Industries). In 2017, Veeva secured its first major consumer goods customer (a top 5 global CPG firm) and delivered a specialized quality management suite tailored for consumer products companies (About Us | Veeva Industries). By 2018, Veeva introduced a regulatory management application for consumer products (later known as RegulatoryOne) to streamline compliance and product registrations in those sectors (About Us | Veeva Industries).

The late 2010s saw continued growth and innovation. In 2019, Veeva reached a milestone of $1 billion in annual revenue and was being used by 47 of the top 50 pharmaceutical companies (About Us | Veeva Industries). That year, marquee consumer companies like Colgate-Palmolive, Estée Lauder, and Unilever selected Veeva's solutions, validating its expansion into new markets (About Us | Veeva Industries). Veeva also launched a new product and advertising claims management application in 2019, addressing the need for companies (especially in cosmetics and consumer goods) to substantiate and track marketing claims for their products (About Us | Veeva Industries).

In 2021, Veeva made headlines by converting to a Public Benefit Corporation, reinforcing its commitment to balancing the interests of customers, employees, and society in addition to shareholders (About Us | Veeva Industries). That same year, the company expanded into the food and beverage industry, further broadening its industry cloud footprint (About Us | Veeva Industries). Veeva has continued to innovate into the 2020s, for example by developing its next-generation Vault CRM (to eventually replace its original CRM) and introducing data products powered by its 2019 acquisitions (Crossix and Physicians World) to enhance analytics and events management. Today, after more than a decade, Veeva's product suite spans over 50+ applications covering clinical, regulatory, quality, medical, and commercial functions (Veeva Vault Platform | Veeva). This evolutionary journey highlights Veeva's strategy of deepening its solutions for life sciences while adapting its cloud platform to serve adjacent industries with similar compliance needs.

Product Breakdown by Industry

Veeva's offerings can be best understood in the context of the industries they serve. The company provides a comprehensive suite of cloud applications for Life Sciences, and has tailored versions of many of these solutions for Consumer Goods, Cosmetics, Chemicals, and other regulated industries. Below is a detailed breakdown of Veeva's major products in each industry, including their features and functionalities.

Life Sciences (Pharmaceuticals, Biotechnology, & MedTech)

Veeva's core industry is life sciences, where it delivers an end-to-end cloud platform for drug development, clinical trials, regulatory affairs, quality assurance, and commercial operations. Supporting life sciences for over a decade with 50+ specialized applications from clinical to commercial domains, Veeva's platform has become integral to how modern pharma and biotech companies operate (Veeva Vault Platform | Veeva). Key product areas for life sciences include:

  • Veeva CRM (Customer Relationship Management): Veeva CRM is a cloud-based CRM system designed specifically for pharmaceutical and biotech sales teams. It allows field representatives to manage interactions with healthcare professionals (HCPs), track sales activities, and stay compliant with industry regulations in their communications (Veeva Systems Introduces New Regulated Content Management Solution for Life Sciences | Veeva Systems EU). Veeva CRM gained widespread adoption due to its life-sciences-specific features (such as sample inventory management and complex compliance rules) and ease of use. By 2012 it held ~85% of the pharma CRM market, demonstrating how effectively it met industry needs (About Us | Veeva Industries). The CRM suite also includes multichannel engagement tools: for example, Approved Email and Veeva Engage enable reps to send compliant emails and conduct remote meetings with doctors, while Events Management helps plan and track scientific events and speaker programs. All these channels feed data back into the CRM, giving companies a unified view of customer engagement. (Note: In 2023, Veeva introduced Vault CRM, a next-generation CRM built on the Vault platform, signaling continued innovation in this flagship product.)

  • Veeva Vault Platform: The Vault platform underpins many of Veeva's life sciences applications. It is a cloud content and data management platform that was purpose-built for regulated industries. Vault manages both documents and structured data in a single system with strict version control, audit trails, e-signatures, and other compliance features out-of-the-box (Veeva Systems Introduces New Regulated Content Management Solution for Life Sciences | Veeva Systems EU) (Veeva Vault Platform | Veeva). Because it is cloud-based, Vault provides all users (internal teams and external partners) access to a single authoritative source of content, improving collaboration and eliminating information silos. The Vault platform's flexible, point-and-click configuration also allows life science companies to adapt workflows and data models without coding, which speeds up deployment of new solutions (Veeva Vault Platform | Veeva). In summary, Vault provides the validated, secure, and scalable foundation for Veeva's suite of applications in clinical, regulatory, quality, medical, and commercial functions.

  • Veeva Development Cloud (Clinical Operations & Data): For R&D teams, Veeva offers a suite of clinical trial applications collectively known as the Development Cloud. These include systems to manage clinical trial processes and data:

    • Veeva eTMF (Electronic Trial Master File): A Vault application that manages all trial documentation, ensuring inspection readiness by maintaining an up-to-date, complete, and audit-trailed repository of study files. It helps sponsors and clinical research organizations keep regulatory-required documents organized and accessible in real-time.
    • Veeva CTMS (Clinical Trial Management System): A tool to plan and track trials end-to-end. Vault CTMS provides a real-time view of study status, enrollment, monitoring visits, and milestones across all sites (Veeva Products | Read 159 Reviews on G2). By streamlining study management and automating workflows (like site approvals and monitoring reports), it improves operational efficiency and trial oversight.
    • Veeva EDC (Electronic Data Capture): A system for capturing patient clinical data electronically during trials. Veeva's EDC, part of Vault Clinical Data Management, enables data entry from study sites, query management, and data cleaning in a compliant environment. It works alongside Veeva CDB (Clinical Data Workbench) for aggregating and cleaning data, and Veeva eCOA for collecting patient-reported outcomes, forming a modern clinical data ecosystem.
    • Veeva SiteVault: A solution for clinical research sites (hospitals, clinics) to manage their investigator site files. Veeva SiteVault replaces manual, paper-based regulatory binders at sites with an electronic system that meets 21 CFR Part 11 and HIPAA requirements (Veeva Products | Read 159 Reviews on G2). Sites can manage study documents, capture electronic signatures, and allow monitors remote access for source document review, greatly reducing administrative burden in trials (Veeva Products | Read 159 Reviews on G2).
    • Additional Clinical Applications: Veeva also provides Study Startup (for site activation), Payments (to pay clinical sites faster), Randomization and Trial Supply Management (RTSM), and connections for sites (e.g., Site Connect) – all integrated to accelerate clinical studies (Veeva Systems | The Industry Cloud for Life Sciences). Together, these tools in the Development Cloud help life sciences companies run trials more efficiently and get new therapies to patients faster.

  • Veeva Vault RIM (Regulatory Information Management): The Vault RIM suite is a set of applications for regulatory affairs departments to manage the complex process of bringing a product through regulatory approval and beyond. Vault RIM provides a unified cloud-based platform for submission document management, product registration tracking, health authority correspondence, and archive of submissions (Veeva Products | Read 159 Reviews on G2). For example, companies use Vault RIM to compile and organize dossiers for FDA/EMA submissions, manage different country-specific product registrations and licenses, and track commitments and communications with regulators (Veeva Products | Read 159 Reviews on G2). The RIM apps (like Vault Registrations, Vault Submissions, Submissions Archive, and Health Authority letters) work together so that all regulatory information is in one place, eliminating the patchwork of spreadsheets and legacy systems. Vault RIM also comes with features to support emerging standards (such as IDMP for identification of medicinal products) built-in (Veeva Products | Read 159 Reviews on G2). This integrated approach streamlines regulatory compliance and ensures every team (from regulatory operations to labeling to pharmacovigilance) is working from the same up-to-date information.

  • Veeva Vault Quality Suite: Quality assurance and control are paramount in life sciences manufacturing and development. Veeva's Quality applications provide a closed-loop system to manage both quality processes and quality content. Key components include:

    • Veeva Vault QualityDocs: A controlled document management system for all GxP (Good Practice) documents and standard operating procedures (SOPs). Vault QualityDocs allows companies to create, review, approve, and distribute quality documents with full version control and electronic signatures, ensuring compliance with FDA, EMA, and other regulations (Veeva Products | Read 159 Reviews on G2). It serves as a single source of truth for procedures, methods, and policies, accessible to employees and external partners with the proper permissions.
    • Veeva Vault QMS: A quality management system that handles quality processes such as deviations, change control, investigations, CAPAs (Corrective and Preventive Actions), and audits. Branded for some industries as QualityOne, Vault QMS unifies processes, documents, and data in one easy-to-use cloud solution for better efficiency and visibility (Veeva Products | Read 159 Reviews on G2). This means when a deviation is logged, it can trigger workflows for investigation, link to related documents (in QualityDocs), and track the issue through resolution, all within the same platform. For pharmaceutical, biotech, and medical device companies, Vault QMS ensures regulatory compliance (e.g., tracking changes to validated processes) and improves oversight of manufacturing quality.
    • Veeva Vault Training: An application (strengthened by Veeva's 2021 acquisition of LearnaboutGMP) that manages employee training and certification on GxP processes. It ties into QualityDocs so that whenever an SOP is updated, affected personnel can be assigned training on the new version, with records stored for compliance.
    • Vault Station Manager: A newer feature that delivers the right version of work instructions or SOPs directly to operators on the manufacturing floor (via tablets or kiosks), ensuring that only current, approved procedures are followed (Veeva Systems | The Industry Cloud for Life Sciences).
    • Collectively, the Quality suite helps life sciences companies maintain the highest product quality and compliance standards, from R&D through manufacturing, by integrating content and process in a governed way.

  • Veeva Vault Safety: Veeva has also introduced solutions for pharmacovigilance and medical device reporting. Veeva Safety is aimed at managing pharmacovigilance processes (like adverse event case intake and tracking), and Veeva SafetyDocs manages safety-related content (such as pharmacovigilance SOPs and regulatory reports) (Veeva Systems | The Industry Cloud for Life Sciences). These applications ensure that drug safety teams can document and report adverse events efficiently while maintaining compliance with global safety regulations. (Safety is a newer area for Veeva and often integrates with specialized drug safety databases and health authority reporting systems.)

  • Veeva Commercial Cloud (Sales & Marketing): On the commercial side, beyond CRM, Veeva provides a range of applications that help life sciences companies with marketing content, multichannel engagement, and data analytics:

    • Veeva Vault PromoMats: This is a marketing content management system specifically built for life sciences promotional materials. Vault PromoMats combines digital asset management with medical, legal, and regulatory review workflows (Veeva Products | Read 159 Reviews on G2). Marketing teams can create or import content (e.g. brochures, ads, websites), collaborate with medical and regulatory reviewers to get approvals, and then distribute approved content to the field – all within PromoMats. The system maintains a complete audit trail and ensures only compliant, approved materials are used in market. It also automates withdrawal of expired materials across channels. This end-to-end management of the promotional materials lifecycle (from creation to withdrawal) is unique and critical in pharma, where every marketing piece must be approved and tracked. PromoMats thus helps companies ensure compliance of all promotional content while streamlining the review and distribution process (Veeva Products | Read 159 Reviews on G2).
    • Veeva Vault MedComms: A similar Vault application designed for medical communications content, such as medical information letters, publication manuscripts, and medical science liaison materials. MedComms provides a controlled content repository and review process for scientific content that is shared with healthcare professionals. It ensures accurate, up-to-date medical content is available and approved for use by medical affairs teams.
    • Veeva Medical Suite: In addition to content management, Veeva offers tools specifically for medical affairs teams' customer interactions. The Veeva Medical Suite (also referred to as Veeva Medical Cloud) is designed to help medical science liaisons (MSLs) and medical information specialists manage their activities and engage in scientific dialogue with stakeholders (Veeva Products | Read 159 Reviews on G2). It provides a complete view of each stakeholder (e.g., key opinion leaders, physicians) and helps plan personalized, compliant scientific interactions. Essentially, it extends CRM-like capabilities to the medical team, with features tailored to scientific exchange rather than sales calls (Veeva Products | Read 159 Reviews on G2).
    • Veeva Align: A territory alignment and field planning tool. Align helps pharma companies design and adjust sales territories, plan call schedules, and optimize field resources. It ensures that the right HCPs are assigned to the right reps and that any changes in the field force or HCP universe can be rapidly reflected in the CRM assignments (Veeva Network | Master Data Management for Life Sciences | Veeva) (Veeva's CRM Suite menu lists Align as part of Data Management).
    • Veeva Events Management: Manages the end-to-end process of planning and executing events such as dinners, conferences, and speaker programs in compliance with industry rules. It captures details about attendees (HCPs), topics, and expenditures, ensuring transparency reporting (Sunshine Act in the US, for example) is facilitated.
    • Veeva Nitro: Veeva Nitro is a cloud-based commercial data warehouse and analytics platform for life sciences (Veeva Nitro | Commercial Analytics Platform for Life Sciences | Veeva). It integrates data from various commercial sources (such as prescription data, sales data, CRM activity data) and provides a ready-to-use environment for analytics and reporting. Nitro is deeply integrated with Veeva CRM, meaning it can automatically reflect CRM metadata (like territory structures or product hierarchies) in its data model (Veeva Nitro | Commercial Analytics Platform for Life Sciences | Veeva). This significantly reduces the IT burden to consolidate data and allows business users to generate insights faster. With Nitro, companies can analyze sales performance, segment prescribers, and identify market opportunities with agility, leveraging a platform built and maintained by Veeva rather than a custom in-house data warehouse.
    • Veeva Network and OpenData (Master Data Management): A crucial part of commercial operations is having high-quality customer data. Veeva Network is a master data management (MDM) solution that serves as a single source of truth for customer data (HCPs, healthcare organizations, affiliations, etc.) in life sciences (Veeva Network | Master Data Management for Life Sciences | Veeva). It provides a pre-defined data model for life sciences customer data and allows companies to manage additions or changes (for instance, when a sales rep discovers a new doctor or updates an address) in a centralized way (Veeva Network | Master Data Management for Life Sciences | Veeva). Network ensures that all systems (CRM, marketing, compliance) are using consistent and accurate customer data. It is integrated with Veeva OpenData, which is Veeva's data subscription offering. Veeva OpenData provides comprehensive reference data on millions of HCPs and HCOs worldwide – including their addresses, specialties, license info, and affiliations, available across 100+ countries (Veeva OpenData | Pharmaceutical Customer Reference Data | Veeva). Essentially, OpenData supplies the raw physician data (kept continually up-to-date by Veeva's data stewards), and Network is the tool that manages that data within a company alongside the company's internal customer data changes (Veeva Network | Master Data Management for Life Sciences | Veeva). Together, Network and OpenData give life sciences companies trusted, accurate and timely HCP data for all commercial purposes, eliminating duplicate records and stale information (Veeva Network | Master Data Management for Life Sciences | Veeva).
    • Veeva Data Analytics (Crossix & Others): Beyond operational data, Veeva also offers analytics and data science solutions. Through its Crossix acquisition, Veeva provides privacy-safe patient data analytics to measure and improve the effectiveness of marketing and advertising. For example, Veeva Crossix analytics allow pharma marketers to better target and measure HCP and patient marketing campaigns while protecting patient privacy (Veeva Crossix). The Crossix Data Platform aggregates large-scale health data (prescription, medical claims, consumer and media data for over 300 million patients) to provide insights on how ads or outreach translate into health outcomes (Veeva Crossix Data Platform). These analytics help companies optimize their direct-to-consumer advertising and HCP marketing strategies with data-driven evidence. Additionally, Veeva introduced products like Veeva Nitro (for data warehousing) and Veeva Compass. Veeva Compass is a data product offering de-identified longitudinal patient and prescription data to help companies understand treatment patterns and market share in a compliant way (Veeva Network | Master Data Management for Life Sciences | Veeva). Meanwhile, the Veeva Link suite provides "deep data" on key people and institutions: for instance, Veeva Link for Key People offers rich profiles on medical experts and key opinion leaders (KOLs), and Link for Key Accounts provides insights on important healthcare organizations (Veeva Network | Master Data Management for Life Sciences | Veeva). These tools give commercial and medical teams a more granular understanding of their stakeholders, powered by Veeva's ongoing data curation and AI.

In summary, Veeva's life sciences product portfolio is vast and integrated. It spans the entire drug development lifecycle: from running clinical trials, managing regulatory submissions, ensuring manufacturing quality, to enabling sales reps, medical liaisons, and marketers – all unified on a cloud platform tailored to the strict compliance needs of the industry. This breadth is what makes Veeva a dominant technology partner for pharmaceutical, biotech, and medical device companies worldwide.

Consumer Goods (Consumer Packaged Goods & Food/Beverage)

After conquering life sciences, Veeva leveraged its expertise in quality and compliance to serve consumer packaged goods (CPG) companies, including food and beverage manufacturers. These industries also face complex regulatory requirements (for safety, labeling, etc.) and need rigorous quality controls across global supply chains. Veeva's solution for consumer goods centers on adapting the Vault platform applications to the needs of product goods companies:

  • Veeva QualityOne (Quality Management for CPG): QualityOne is Veeva's unified quality management system for regulated product industries outside of pharma. Introduced in 2016, Veeva QualityOne provides a single cloud application for managing quality processes, document control, and related data across the enterprise and extended supply chain ( Veeva Systems - Veeva Cloud Innovation Helps CPG and Chemical Industries Improve Quality Processes ). For a consumer goods company, this means that employees, suppliers, contract manufacturers, and auditors can all collaborate in one platform to handle deviations, investigations, change control, and document approvals. QualityOne brings the same level of control and visibility that pharma companies have for GxP, but tailored to consumer products. It covers areas like incoming material inspections, manufacturing quality checks, handling of non-conformances, and corrective actions in facilities producing food, beverages, cosmetics, or household products. By using QualityOne, CPG firms can ensure consistent product quality from R&D through production, maintain compliance with standards (like ISO quality standards or FDA food safety rules), and be audit-ready at any time. As Frank Defesche (SVP & GM of Veeva QualityOne) noted, it offers a modern approach to manage increasingly complex quality processes and to improve control and visibility across the product lifecycle and supply chain ( Veeva Systems - Veeva Cloud Innovation Helps CPG and Chemical Industries Improve Quality Processes ). In practice, QualityOne for CPG also integrates modules for Health & Safety management and Employee Training – critical components in manufacturing environments – so that companies can manage OSHA safety incidents and workforce training certifications alongside quality events (Veeva Products | Veeva Industries) (Veeva Products | Veeva Industries). This holistic quality, health, safety, and training solution is key for consumer goods manufacturers seeking operational excellence.

  • Veeva RegulatoryOne (Regulatory and Compliance Management): Consumer goods and food companies must comply with a web of regulations (for example, ingredients need to be permitted and documented, products often require registrations or notifications in different countries, and any changes must be evaluated for regulatory impact). Veeva RegulatoryOne is a cloud-based family of applications that serves as a global authoritative source for managing regulatory activities, product registrations, and compliance documents (Veeva Products | Read 159 Reviews on G2). It eliminates siloed spreadsheets and local databases by centralizing all regulatory information in one system. With RegulatoryOne, companies can track each product's registration status in every market, manage dossiers for regulatory submissions (e.g. for a new cosmetic product notification in the EU or a new food additive approval), and even handle formula compliance and labeling requirements. For instance, if a formulation changes, RegulatoryOne can trigger an assessment of which markets' registrations might be affected (What is Veeva RegulatoryOne?). This ensures no regulatory obligation is overlooked when products are updated. By streamlining and automating compliance processes, RegulatoryOne helps consumer goods firms bring products to market faster in a dynamic global regulatory environment (Veeva Products | Veeva Industries). (It's essentially the counterpart of Vault RIM, optimized for the consumer products space.)

  • Veeva Claims (Product and Marketing Claims Management): A unique challenge in consumer goods is managing the myriad product claims and marketing statements – such as "organic," "hypoallergenic," "biodegradable packaging," or efficacy claims like "reduces wrinkles in 2 weeks." Companies must substantiate these claims with data and ensure they are used correctly in advertising and packaging. Veeva Claims (also referred to as Claims Management) is a specialized application to handle the end-to-end process of developing, approving, and monitoring product claims. It allows regulatory, legal, and marketing teams to log proposed claims, link them to supporting substantiation (e.g. test results or scientific literature), route them through approval workflows, and then track where those claims are used (in which marketing assets or on which product labels) (Veeva Products | Read 159 Reviews on G2). For example, if a skincare product wants to claim "clinically proven to improve skin hydration," the R&D team can upload the clinical study data, and the regulatory team can approve the claim for use. Marketing can then utilize that claim in advertisements, with the system maintaining an audit trail. This ensures that all marketing claims are backed by evidence and have gone through proper approval before public use (Veeva Products | Read 159 Reviews on G2). Furthermore, if regulations change or a claim needs to be retired, the system can quickly identify all materials where the claim appears so they can be updated. Veeva launched this product and advertising claims solution in 2019, making it the first global claims management solution of its kind for consumer products companies (About Us | Veeva Industries). It significantly reduces the risk of non-compliant or unsubstantiated claims, which is crucial in industries where consumer trust and regulatory scrutiny are high (for example, false advertising fines or product recall risks can be mitigated).

  • Additional Features for CPG: Veeva's consumer product solutions also include support for supplier quality management and audit management. Using the QualityOne platform, companies can maintain a single source of truth for supplier qualification status, scorecards, and audit reports, as well as manage checklists and corrective actions for suppliers (Veeva Products | Veeva Industries). This is invaluable for CPG firms that rely on many raw material suppliers and contract manufacturers. It provides end-to-end visibility into the supply chain's quality performance. Similarly, in manufacturing, QualityOne can handle health & safety incidents and compliance training, which helps instill a culture of safety and quality on the factory floor (Veeva Products | Veeva Industries). All these functions (quality, regulatory, claims, supplier management, training) leverage a common product data model, meaning data like product specifications, ingredients, and SKUs are shared across applications (Veeva Products | Veeva Industries). This eliminates duplicate data entry and ensures consistency, making the entire product journey (from concept to consumer) connected and traceable.

Overall, for consumer goods companies – whether they produce food and beverages, personal care items, or household products – Veeva provides an integrated cloud environment to manage product compliance and quality in one place. This industry cloud approach lets CPG leaders focus on innovation and speed to market, while confidently meeting regulatory requirements and maintaining high quality. Notably, by 2018, Veeva had early adopters like a top 5 global CPG company using its quality and compliance solutions ( Veeva Systems - Veeva Cloud Innovation Helps CPG and Chemical Industries Improve Quality Processes ), and by 2019 giants such as Colgate-Palmolive and Unilever chose Veeva for quality/regulatory management (About Us | Veeva Industries), indicating the value these tools bring to the consumer products arena.

Cosmetics

The cosmetics and personal care industry, which includes skincare, makeup, fragrances, and other beauty products, is another key sector Veeva now serves. Cosmetics companies face intense product innovation cycles, global regulatory oversight (e.g., EU Cosmetic Regulation, FDA regulations for personal care), and the need to substantiate marketing claims about product benefits. Veeva's solutions for cosmetics mirror those for consumer goods, with a focus on quality, compliance, and claims:

  • Unified Quality Management: Cosmetic companies must ensure product safety and quality, as their products are applied to the human body. Veeva QualityOne provides them with a single platform to manage all quality processes – from testing raw materials to manufacturing quality control and handling customer complaints about a product. Because cosmetics often involve contract manufacturers and a global supply chain, the cloud nature of QualityOne allows all parties to collaborate. For example, if a batch of cosmetics is found to have an issue (say an out-of-spec pH level in a lotion), the issue can be recorded in QualityOne, an investigation initiated, and all documentation (lab test results, supplier certificates, etc.) attached and reviewed in one workflow. This speeds up issue resolution and ensures nothing falls through the cracks. Cosmetics firms also use QualityOne to maintain Good Manufacturing Practice (GMP) compliance documentation and audit readiness, which is crucial for passing cosmetic regulatory audits in different countries. In summary, QualityOne helps cosmetics companies modernize their quality operations and consistently produce safe, high-quality products, which in turn protects consumer trust in their brands (Veeva Solutions for the Cosmetics Industry).

  • Regulatory and Ingredient Compliance: Each cosmetic product may be subject to registration or notification in various countries, and ingredients are often regulated (certain chemicals are restricted or banned in products). Veeva RegulatoryOne is leveraged by cosmetics companies to keep track of regulatory compliance for formulas and products. They can record the exact composition of each product and use the system to evaluate compliance against different market regulations. For instance, if a formula contains a UV filter ingredient, RegulatoryOne can store the allowable usage levels per region and help ensure the product stays within legal limits for that ingredient. The application also manages the preparation of regulatory dossiers, such as the Product Information File required in the EU for cosmetics, which includes everything from ingredients, safety assessments, to labeling. By centralizing regulatory documents and product registrations, cosmetics companies can quickly respond to regulatory inquiries and efficiently roll out products to new markets, since they have a clear view of what is approved where (What is Veeva RegulatoryOne?) (Veeva Products | Read 159 Reviews on G2).

  • Claims Management for Cosmetics: Marketing claims are especially important (and scrutinized) in the beauty industry. Products often make claims like "reduces the appearance of wrinkles by 30%," "non-comedogenic," or "24-hour lasting coverage." These statements must be backed by scientific evidence (clinical studies, lab tests, consumer trials) and approved by legal/regulatory teams to avoid misleading consumers. Veeva's Claims application is a game-changer here. It provides cosmetics companies a structured process to handle all claims. A claim like "clinically proven to boost collagen production" can be entered into the system with its substantiation (perhaps a clinical trial on 50 participants). The claim then goes through a review process involving R&D experts, regulatory affairs, and legal. Only after approval can the claim be used in marketing, and the system logs exactly where (which campaigns, which countries) that claim is utilized (Veeva Products | Read 159 Reviews on G2). If any claim is challenged or needs updating (for example, if a regulation changes the wording that's allowed), the company can easily pull up everywhere the claim appears and take action. By managing the product claims journey from initial request through approval and usage tracking, Veeva Claims ensures cosmetics firms stay compliant with advertising standards and maintain trust with consumers and regulators (Veeva Products | Read 159 Reviews on G2). This is particularly vital given the rise of global social media marketing – claims must be consistently substantiated whether they appear on a product package, a TV commercial, or an influencer post.

  • Cross-Industry Benefits: The cosmetics industry benefits from the same underlying Veeva Vault platform features. For instance, a cosmetics company like Estée Lauder (which indeed chose Veeva's solutions in 2019 (About Us | Veeva Industries)) can have R&D, Regulatory, Quality, and Marketing all working in a unified system. A new product launch would involve formulating the product, checking ingredient compliance in RegulatoryOne, managing test and manufacturing documentation in QualityOne, and approving marketing claims in Claims. Because these systems are connected, data flows seamlessly – the product's ingredient list entered in RegulatoryOne can be referenced when substantiating claims or when handling a quality issue, ensuring consistency. Veeva's entry into cosmetics has been well-received: by 2018, it already counted one of the fastest-growing skincare companies as a customer of QualityOne ( Veeva Systems - Veeva Cloud Innovation Helps CPG and Chemical Industries Improve Quality Processes ), and it continues to expand in this sector. The availability of a proven cloud solution that modernizes the entire product journey without compromising compliance is a compelling proposition for cosmetics brands aiming to innovate quickly while meeting high regulatory and consumer standards (Veeva Solutions for the Cosmetics Industry).

In summary, Veeva enables cosmetics companies to manage their formula compliance, product registrations, quality testing, and claim approvals in one integrated environment. This not only helps ensure that consumers receive safe and effective products, but it also accelerates the launch process for new cosmetics by reducing the administrative and compliance bottlenecks that typically slow it down.

Chemicals (Specialty Chemicals & Chemicals Manufacturing)

The chemicals industry includes companies producing industrial chemicals, specialty chemicals, agrochemicals, flavors and fragrances, and more. These products are often subject to rigorous regulations (such as safety data sheet requirements, transportation hazard regulations, environmental compliance, etc.) and demand strict quality control. Veeva’s solutions for chemical manufacturers focus on quality management and regulatory compliance, much like in other industries, but with nuances specific to chemicals:

  • Quality and Safety Management: Chemical production must adhere to strict quality and safety protocols to ensure products meet specifications and that workers and communities are protected from hazards. Veeva QualityOne gives chemical companies a platform to manage all quality processes, plus health, safety, and environment (HSE) incidents in one place (Veeva Products | Veeva Industries). For example, if there is a deviation in a batch of a chemical (perhaps an impurity level is too high) or an incident in a plant (like a minor chemical spill or safety observation), QualityOne is used to record the event, perform a root cause analysis, and track the corrective and preventive actions. It also manages document control for standard operating procedures and safety guidelines, ensuring that the latest processes are followed on the plant floor. With QualityOne, chemical companies can demonstrate compliance with ISO 9001 quality standards and ISO 45001 safety standards, among others, using an integrated QMS and document control system ( Veeva Systems - Veeva Cloud Innovation Helps CPG and Chemical Industries Improve Quality Processes ). A key benefit is extended enterprise visibility: suppliers and contract manufacturers can be looped into the system for things like Certificate of Analysis management and supplier corrective actions, which is crucial if a raw chemical ingredient is out of spec and multiple parties need to collaborate on a fix ( Veeva Systems - Veeva Cloud Innovation Helps CPG and Chemical Industries Improve Quality Processes ). The platform’s capability to include external partners means improved quality upstream and downstream in the supply chain.

  • Regulatory Compliance (RegulatoryOne): Chemical companies face complex regulatory reporting, such as maintaining Safety Data Sheets (SDS) for each product/ingredient, registering substances with authorities (like REACH registration in Europe for chemical substances), and adhering to transport and hazard communication standards (GHS labels, etc.). Veeva RegulatoryOne helps centralize all these regulatory records. It can store every substance’s data and documents (like toxicology reports, compliance certificates), and track approvals or notifications required in different jurisdictions. For instance, if a specialty chemical company develops a new polymer, they might need to notify regulators in each country where it will be sold. RegulatoryOne would manage the dossier and status of each notification, providing a clear dashboard of global compliance status. Additionally, if there’s a regulatory change (say a certain solvent is banned above a threshold in a region), a query in RegulatoryOne could identify all products or formulations impacted. This ability to have one global authoritative source for regulatory information and product registrations is invaluable for chemical manufacturers to remain agile and compliant (Veeva Products | Read 159 Reviews on G2). It prevents scenarios where important regulatory renewals or updates are missed due to data being scattered in different systems or departments.

  • Product and Marketing Claims: While chemical companies may not do consumer-facing marketing in the way cosmetics or CPG companies do, they still might use claims about product performance (e.g., “our coating increases durability by 20%” or “more eco-friendly formulation”). For companies in sectors like agrichemicals (crop protection products) or specialty chemicals sold to businesses, Veeva’s Claims solution can be used to manage the substantiation and approval of any product claims or technical datasheet statements. It ensures that any claims made in product literature or advertising to customers (which might be other businesses or industry trade publications) are backed by data and internally approved, thereby reducing legal risk.

  • Industry Adoption: The chemical industry’s response to Veeva’s offerings has been positive. By 2018, Veeva reported having three of the top 30 global chemical companies among its customers using QualityOne ( Veeva Systems - Veeva Cloud Innovation Helps CPG and Chemical Industries Improve Quality Processes ). For example, BASF – a world-leading chemical company – chose Veeva QualityOne to improve its regulatory compliance processes. In the crop protection division of BASF, Veeva QualityOne was seen as a foundation for digital transformation to meet regulatory requirements more efficiently ( Veeva Systems - Veeva Cloud Innovation Helps CPG and Chemical Industries Improve Quality Processes ). This underscores that even highly sophisticated chemical organizations find value in Veeva’s modern cloud approach. They recognize that a lot of their processes (previously handled in legacy systems or paper) can be streamlined. With Veeva, chemical companies get an industry-specific cloud solution that covers the entire product lifecycle from innovation, through quality manufacturing, to regulatory compliance, much like what life sciences companies have enjoyed.

In essence, Veeva for chemicals brings a new level of cohesion: R&D, quality, regulatory, and operations can all reference the same data and content. A change in a chemical formulation triggers workflows in both quality (for testing) and regulatory (for compliance) simultaneously. By using the Vault platform’s data model for products, a “single version of truth” for each chemical product or substance is established across departments (Veeva Products | Veeva Industries). This is a significant leap from traditional setups where labs, plants, and regulatory offices might be using disconnected tools. For specialty chemical producers aiming to accelerate innovation (bringing new materials to market faster) while maintaining compliance and safety, Veeva’s cloud solutions offer a compelling, modern infrastructure to do so.

Other Industries

Beyond the industries above, Veeva continues to extend its cloud platform to other related sectors. In recent years, Veeva has started serving the Food & Beverage industry, recognizing the overlap in needs for managing food safety, quality, and regulatory compliance (much like consumer goods). In 2021, Veeva announced its expansion into food and beverage, bringing its QualityOne and RegulatoryOne applications to food companies for managing things like HACCP plans, food safety audits, and FDA/USDA compliance (About Us | Veeva Industries). Additionally, Animal Health (veterinary medicine) and Consumer Health products (over-the-counter medicines, dietary supplements) are also under the broader life sciences umbrella that Veeva serves with tailored solutions (Veeva Systems Introduces New Regulated Content Management Solution for Life Sciences | Veeva Systems EU). The flexibility of the Vault platform allows Veeva to configure applications for the specific regulations and workflows of these sectors without starting from scratch.

In all cases, whether it’s a pharma company running clinical trials or a cosmetics company launching a new lotion, Veeva’s approach is to provide “The Industry Cloud” – a suite of integrated applications that manage content and data, built specifically with the industry’s regulations and best practices in mind. This vertical focus is what differentiates Veeva’s products from generic enterprise software, and it is a thread that runs through all the industries it serves.

Conclusion

Veeva Systems has grown from a single CRM product in 2007 into a multi-product powerhouse that is transforming how highly regulated industries operate. Through continuous innovation and close partnerships with its customers, Veeva has systematically expanded its cloud platform to cover every major function of the product lifecycle – and done so in a way that meets strict compliance standards. In life sciences, Veeva’s solutions have become the backbone of many companies’ R&D and commercial operations, with over 1,000 customers relying on its software, including the world’s largest pharmaceutical firms (Veeva Announces First Customer Win and April 2024 Availability for Vault CRM – the Next Generation of CRM for Life Sciences | Veeva). The company’s commitment to product excellence and customer success is evidenced by its frequent updates (Veeva delivers three major releases of its Vault platform applications each year) and the breadth of new solutions it brings to market.

Importantly, Veeva continues to innovate and expand its impact. It was one of the first enterprise software companies to become a Public Benefit Corporation, aligning its mission to not just profit but also broader stakeholder benefits (Veeva Announces First Customer Win and April 2024 Availability for Vault CRM – the Next Generation of CRM for Life Sciences | Veeva). This ethos drives Veeva to help industries beyond life sciences improve the quality of people’s lives (for example, through safer consumer products and higher quality food). The company is also investing in cutting-edge areas like artificial intelligence and data analytics – from the AI-assisted features in its Vault CRM and development applications, to the massive datasets of Veeva Link and Data Cloud that can unlock new insights for customers.

Looking ahead, Veeva’s roadmap suggests further unification of its platform (such as the migration of CRM to the Vault platform) and deeper penetration into verticals adjacent to its core. By consistently anticipating industry trends and regulatory changes, Veeva helps its customers stay ahead of the curve. In summary, Veeva Systems has built a comprehensive industry cloud that not only addresses the needs of today but is also evolving for the challenges of tomorrow. Through relentless innovation, strategic expansion to new industries, and a deep understanding of compliance, Veeva continues to expand its impact – enabling companies across life sciences, consumer goods, cosmetics, chemicals, and beyond to bring trusted, high-quality products to market faster than ever before.

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